2003 Merchandise & Miscellaneous News Archives

May 5, 2003: EA Wins Superman Rights

Warner Bros. Consumer Products and DC Comics announced on Monday that Electronic Arts has been awarded the worldwide interactive rights to develop, publish and distribute computer and video games based on Superman.

Financial terms of the deal were not disclosed.

"We are extremely excited about creating a whole new look and feel for the universe of Superman characters," said John Riccitiello, President and COO of Electronic Arts. "We'll work closely with Warner Bros. Consumer Products and DC Comics to make the games compatible with the evolution of this character and the highly-anticipated film to come."

Under the multiyear agreement, EA will publish games based on the upcoming Superman feature film from Warner Bros. Pictures as well as any subsequent Superman films distributed during the term of the agreement. Beginning in 2004, the license grants EA the rights to develop game titles for all current and next generation video game consoles, handhelds and the PC. In addition, EA has the rights to produce games based on Superman comics and animated television programs.

"We are very pleased to be extending our relationship with EA once again. With the overwhelming success of the Harry Potter games, the groundbreaking co-publishing relationship on the Looney Tunes: Back in Action game, and now Superman, we are set to take our gaming franchises to superheroic heights," said Dan Romanelli, President, Warner Bros. Worldwide Consumer Products.

"Whether storylines are based on film, comics, or television, Warner Bros. Consumer Products, DC Comics and EA will work closely on the all creative fronts to create a seamless, truly interactive gaming experience that capitalizes on the strength of the Superman legacy."

Paul Levitz, DC Comics President & Publisher, added: "We're delighted to be working with our new collaborators at Electronic Arts and our old friends at Warner Bros. Consumer Products to create a new generation of video games worthy of the Man of Steel."



2003 Merchandise & Miscellaneous News

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