2003 Merchandise & Miscellaneous News Archives
April 23, 2003: Justice League Team Up With Sargento Snacks
DC COMICS AND SARGENTO SNACKS TEAM UP FOR A SUPER-POWERED JUSTICE LEAGUE PROMOTIONDC Comics and Sargento will launch a year-long "Justice League" promotion featuring DC super-heroes as part of a fully-integrated on-package, online and retail merchandising effort on select non-refrigerated and refrigerated Cheese Snacks beginning in April 2003.
The on-package effort features the "Justice League" characters on all seven packages of non-refrigerated Cheese Snacks, including Cheeze and Crackers, Cheeze and Pretzels, S'mores, Cheddar and Sticks, Cheeze and Sticks, Strawberry and Sprinkles and Chocolately Chip, as well as on eight SKUs of refrigerated Cheese Snacks, such as mozarrella, colby jack, twists and string cheese.
The package will also announce a compelling special offer for a free "Justice League" hat, a $12 value custom hat being produced only for Sargento Snacks. Over 7,000 free-standing displays in major grocery retailers nationwide will support the strong retail merchandising campaign for this program.
"Combining the Justice League's powerful recognition with the quality of Sargento Snacks will make for a strong promotion," said Dave Hedrick, Vice President, Promotional Marketing for Warner Bros. Consumer Products. "People of all ages will love the Sargento Cheese Snacks with the ever-popular DC super-heroes who continue to inspire new generations of fans."
"Teaming up with DC Comics is a great way to showcase Sargento Snacks and bring excitement to the category," said Barbara Gannon, Vice President > -> Corporate and Marketing Communications at Sargento. "Cheese lovers can simply log onto sargento.com and redeem proofs-of-purchase for a variety of merchandise featuring their favorite Justice League super-heroes."
The promotion's online merchandise continuity program on sargento.com will carry the free hat offer, as well as offer consumers an additional assortment of exciting "Justice League" merchandise including Justice League videos and DVDs, the Justice League GameBoy Advance game, a Justice League t-shirt and a free limited-edition JUSTICE LEAGUE comic book. The merchandise may change from time to time with new offerings.
The promotional effort will be leveraged with strong media support for the program. Support includes two months of advertising in DC Comics, an ad in the JUSTICE LEAGUE ADVENTURES comic book distributed at Six Flags parks this summer and with spot feature and banner ads on dccomics.com. DC Comics will also distribute a promotional poster to the top 1000 comic book shops in the U.S. There will be over 14 million impressions for this effort.
2003 Merchandise & Miscellaneous News
Listed below are all the Merchandise & Miscellaneous News items archived for 2003.- January 10, 2003: Smallville Soundtrack Cover Revealed
- January 11, 2003: New “Justice League” and “SuperFriends” DVD Covers
- February 2, 2003: Dynamic Forces Celebrates 10th Anniversary With QVC UK!
- February 5, 2003: New Superman Action Figures
- February 5, 2003: New Superman & Supergirl Shoes!
- February 17, 2003: Hear the Smallville Soundtrack Online
- March 1, 2003: Superman Returns to the GameCube and GBA
- March 6, 2003: “Justice League” and “Smallville” Trading Card News
- March 20, 2003: DC Direct Superman Action Figures Sold Out!
- March 28, 2003: New Superman Ride Opens in Texas!
- April 3, 2003: DC Comics “Superhero Month” Sweepstakes
- April 13, 2003: Pre-Order a Signed Copy of Noel Neill's Book
- April 15, 2003: Justice League at Burger King
- April 23, 2003: Justice League Team Up With Sargento Snacks
- May 5, 2003: EA Wins Superman Rights
- May 5, 2003: SupermanWoman Stage Play
- May 5, 2003: Superman Returns to Cleveland for Fundraiser
- May 7, 2003: Sweden Blocks Idea to Name Baby Superman
- May 14, 2003: Superman - The Stupidest Superhero?
- May 15, 2003: Superman Fundraiser a Success!
- May 22, 2003: Mythology by Alex Ross
- May 25, 2003: Bob Holiday to Perform at Superman Festival
- June 12, 2003: Superman fans visit Metropolis for annual festival
- June 13, 2003: Super Fans Fly to Metropolis
- June 17 2003: Holy Kryptonite - there's life after comics
- June 24, 2003: “Countdown to Wednesday” Comic Book DVD
- June 24, 2003: Cool Collecting's Second Annual Superman Celebration
- June 26, 2003: Hawaii Superman Convention Announced
- July 3, 2003: The Texas Superhero & Villain Collectors Show
- July 8, 2003: Win a Dynamic Forces Shopping Spree!
- July 9, 2003: Ohio Historical Superman Marker
- July 9, 2003: Dynamic Forces and QVCUK Heat Up the Summer!
- July 11, 2003: Midway Announces Next Generation Console “Justice League” Game
- July 21, 2003: Oprah Defeats Superman
- August 1, 2003: Curse of Superman... Radio Interview
- August 2, 2003: Australian McDonalds “Super Heroes” McHappy Meals
- August 4, 2003: New Superman Watch from Fossil
- August 19, 2003: No Superheroes in Melbourne
- August 27, 2003: Steve Younis in “Superman: Metropolis #7”?
- August 29, 2003: Texas Superhero & Sci-Fi Collectors Show
- September 13, 2003: Jay Morton, Coined Superman Motto
- September 17, 2003: Jim Lee at “New York is Book Country 2003”
- September 23, 2003: Ed McGuinness to do Animated Series
- September 25, 2003: Super Museum Featured on Discovery Channel
- October 2, 2003: Jollibee “Justice League” Toys in the Philippines
- October 27, 2003: Superman Watch Auction to Benefit CRPF
- October 31, 2003: Have a Super Halloween!
- November 1, 2003: HAPPY BIRTHDAY SUPERMAN HOMEPAGE!!!
- November 2, 2003: Online Kids Comics at AOL
- November 9, 2003: Monogram Lands DC Bobblehead Deal
- November 12, 2003: “Justice League: Chronicles” on Game Boy Advance
- November 25, 2003: Fossil Release New Superman “Phone Booth” Watch
- December 18, 2003: WizKids Announces DC HeroClix Second Expansion
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