2003 Merchandise & Miscellaneous News Archives
April 15, 2003: Justice League at Burger King
DC Comics' Justice League Characters Power Their Way into BURGER KING® Restaurants NationwideBeginning April 21, 2003, seven of the world's most popular, fearless crime-fighting Super Heroes - Superman, Batman, Wonder Woman, Green Lantern, Flash, Martian Manhunter and Hawkgirl - will leap off the pages of DC Comics and burst out of the TV screen for a power-packed kids' promotion at participating BURGER KING® restaurants nationwide. DC Comics' Justice League Super Heroes are bounding into BURGER KING® Big Kids' Meals in the form of eight action toys.
"These Super Heroes appeal both to kids who have come to know and love the Justice League cartoon as well as parents who grew up admiring these popular characters," said Craig Braasch, vice president, global advertising and promotions, Burger King Corporation. "These eight action-based toys inside our Kids Meals, as well as the mini-comic books, will give our young customers hours of enjoyment."
Power-Packed Fun: About The Toys
Each toy features a Justice League crime fighter showcasing their unique powers in a display of Super Hero prowess. The promotion runs for five weeks, during which time kids can collect all eight toys as well as accompanying 12-page mini comic books. Each comic book features storylines inspired by each toy's activity and will be the one of the largest per custom-comic project print runs ever published!
"We are extremely excited to bring these well-loved and empowering Super Heroes to BURGER KING® restaurants," said Joel Ehrlich, Senior Vice President of Advertising and Promotions for Warner Bros. Consumer Products and DC Comics. "We are certain that this supreme team of Justice League members will provide the same fun and excitement they have offered for decades to the kids of today at BURGER KING® restaurants."
Blast Off With New Spicy Catsup Dipping Sauce
The Justice League superheroes will burst into BURGER KING® restaurants with an exciting, new "Power Blast" spicy Catsup Dipping Sauce. Kids can have a "blast" with dipping one of the most popular items on the BURGER KING® Big Kids menu, CHICKEN TENDERS®, in fun star and lightning bolt shapes.
Catsup is the #1 kids condiment and the new "Power Blast" spicy Catsup Dipping Sauce brings catsup into a whole new realm! Kids will love to dip their CHICKEN TENDERS® into this new dipping sauce with a "powerful," tangy kick. "We know that kids like to 'have it their way' with unique, fun food presented in imaginative ways," said Braasch. "Kids can order their old favorites at BURGER KING®, like CHICKEN TENDERS®, in cool shapes and dip them into new catsup with a spicy twist."
Super-powered Online Fun
To add further excitement to the BURGER KING® Justice League promotion, the packaging for each superhero toy will contain special codes - available only at BURGER KING® restaurants! - that kids can use on the Cartoon Network Web site to win cToon online trading cards and other items from Justice League and BURGER KING®. By entering the Cartoon Orbit area microsite on www.cartoonnetwork.com, kids can use their exclusive BURGER KING® cToons to win screen savers, BURGER KING® BURGER BUCKS® gift certificates and more toys, featuring their favorite cartoon characters.
Become a Justice League Character!
In conjunction with the in-restaurant premium promotion at BURGER KING®, for the first time ever, Cartoon Network and DC Comics are holding the "Justice League Adventure Sweepstakes." Contestants can log on to www.cartoonnetwork.com to enter. In addition to several amazing runner-up prizes, the grand prize winner will be illustrated in a real Justice League comic book and receive the original artwork from the DC Comics artist.
Advertising Adventure
The BURGER KING® promotion will be supported by exclusive kid-directed advertising featuring the Justice League characters in original DC Comics animation; in-restaurant communication, a birthday mailer to Big Kids Club members and a special microsite. Big Kids can go to the microsite for interactive activities, downloadable screensavers and information about the eight toys.
2003 Merchandise & Miscellaneous News
Listed below are all the Merchandise & Miscellaneous News items archived for 2003.- January 10, 2003: Smallville Soundtrack Cover Revealed
- January 11, 2003: New “Justice League” and “SuperFriends” DVD Covers
- February 2, 2003: Dynamic Forces Celebrates 10th Anniversary With QVC UK!
- February 5, 2003: New Superman Action Figures
- February 5, 2003: New Superman & Supergirl Shoes!
- February 17, 2003: Hear the Smallville Soundtrack Online
- March 1, 2003: Superman Returns to the GameCube and GBA
- March 6, 2003: “Justice League” and “Smallville” Trading Card News
- March 20, 2003: DC Direct Superman Action Figures Sold Out!
- March 28, 2003: New Superman Ride Opens in Texas!
- April 3, 2003: DC Comics “Superhero Month” Sweepstakes
- April 13, 2003: Pre-Order a Signed Copy of Noel Neill's Book
- April 15, 2003: Justice League at Burger King
- April 23, 2003: Justice League Team Up With Sargento Snacks
- May 5, 2003: EA Wins Superman Rights
- May 5, 2003: SupermanWoman Stage Play
- May 5, 2003: Superman Returns to Cleveland for Fundraiser
- May 7, 2003: Sweden Blocks Idea to Name Baby Superman
- May 14, 2003: Superman - The Stupidest Superhero?
- May 15, 2003: Superman Fundraiser a Success!
- May 22, 2003: Mythology by Alex Ross
- May 25, 2003: Bob Holiday to Perform at Superman Festival
- June 12, 2003: Superman fans visit Metropolis for annual festival
- June 13, 2003: Super Fans Fly to Metropolis
- June 17 2003: Holy Kryptonite - there's life after comics
- June 24, 2003: “Countdown to Wednesday” Comic Book DVD
- June 24, 2003: Cool Collecting's Second Annual Superman Celebration
- June 26, 2003: Hawaii Superman Convention Announced
- July 3, 2003: The Texas Superhero & Villain Collectors Show
- July 8, 2003: Win a Dynamic Forces Shopping Spree!
- July 9, 2003: Ohio Historical Superman Marker
- July 9, 2003: Dynamic Forces and QVCUK Heat Up the Summer!
- July 11, 2003: Midway Announces Next Generation Console “Justice League” Game
- July 21, 2003: Oprah Defeats Superman
- August 1, 2003: Curse of Superman... Radio Interview
- August 2, 2003: Australian McDonalds “Super Heroes” McHappy Meals
- August 4, 2003: New Superman Watch from Fossil
- August 19, 2003: No Superheroes in Melbourne
- August 27, 2003: Steve Younis in “Superman: Metropolis #7”?
- August 29, 2003: Texas Superhero & Sci-Fi Collectors Show
- September 13, 2003: Jay Morton, Coined Superman Motto
- September 17, 2003: Jim Lee at “New York is Book Country 2003”
- September 23, 2003: Ed McGuinness to do Animated Series
- September 25, 2003: Super Museum Featured on Discovery Channel
- October 2, 2003: Jollibee “Justice League” Toys in the Philippines
- October 27, 2003: Superman Watch Auction to Benefit CRPF
- October 31, 2003: Have a Super Halloween!
- November 1, 2003: HAPPY BIRTHDAY SUPERMAN HOMEPAGE!!!
- November 2, 2003: Online Kids Comics at AOL
- November 9, 2003: Monogram Lands DC Bobblehead Deal
- November 12, 2003: “Justice League: Chronicles” on Game Boy Advance
- November 25, 2003: Fossil Release New Superman “Phone Booth” Watch
- December 18, 2003: WizKids Announces DC HeroClix Second Expansion
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