2002 Merchandise & Miscellaneous News Archives

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April 3, 2002: Subway and Justice League Join Forces

Subway and Justice League Join Forces in Kids' Meals Across America

Sometimes the job is too big for just one hero, so Subway® Restaurants, DC Comics and Cartoon Network join forces to bring the Justice League superheroes to Subway's Kids' Paks. Kids and parents will love the toy premium promotion that feature Superman, Batman, the Flash, Wonder Woman, Hawkgirl, Green Lantern and Martian Manhunter. The highly collectible toys will be available at participating restaurants May 20 through July 7, 2002.

"We are thrilled to continue our partnership with DC Comics and Cartoon Network by featuring Justice League, one of their most popular comic books and programs, in a Kids' Pak promotion," says Liz Safrey, Communications Supervisor, SFAFT (Subway Franchisee Advertising Fund Trust). "These classic fun toys will be a big hit in our restaurants."

The Justice League has existed in some form since 1940 when DC Comics' All-Star Comics introduced the first-ever group of superheroes in a comic book series entitled Justice Society of America, which ran until 1951. DC Comics revived the concept in March 1960, renaming it the Justice League of America. The League became the longest-running television cartoon based on a comic book when Hanna-Barbera Studios produced it as Super Friends (1973), The All-New Super Friends (1977), Challenge of the Super Friends (1978), The World's Greatest Super Friends (1979) and The Super Friends Hour (1980) for Saturday mornings, each with new characters added and each produced for ABC Television.

The monthly Justice League of America comic book continues to be one of DC Comic's best-selling titles, consistently ranking among the top ten in industry sales. The Warner Bros. Animation produced series, Justice League premiered on Cartoon Network on November 17, 2001 and quickly became an audience favorite with children and adults alike, ranking consistently in the networks top ten performers. Issue #1 of the series tie-in comic book, which is entitled Justice League Adventures, debuted in November 2001 and is one of the industry's top sellers.

"We are excited to team with Subway in the first Justice League premium promotion for kids meals," said Joel Ehrlich, Senior Vice President, Advertising and Promotions for Warner Bros. Consumer Products and DC Comics. "All eight of the Justice League premiums in the Kids' Paks are guaranteed to be wildly sought after by both kids and collectors."

The Kids' Pak meal consists of a deli-style sandwich, small drink and a cookie. Additionally, one of the following toys will be available in each meal:

  • Batman and Superman figurines are formed from a translucent material that is painted from the inside. These two classic heroes are rich in color and come with detachable bases featuring their individual emblems.

  • The Flash and Wonder Woman are detachable figurines featured on crazy straws that twist to form the special shield icon of each character. Each toy also includes the character's emblem.

  • Hawkgirl, Green Lantern and Martian Manhunter are classic articulated action. This superhero trio is ready for adventure. A detachable Justice League base in also included.

The promotion will be supported with nationally produced point-of-purchase materials.



2002 Merchandise & Miscellaneous News

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