2000 Comic Book News Archives
February 16, 2000: Batman and Superman Got Milk?® in Upcoming "Milk Mustache" Print/Online Campaign
The Dark Knight and the Man of Steel have joined forces with America's Dairy Farmers and Milk Processors and will wear Milk Mustaches for a multi-faceted, year-long promotional alliance that includes a consumer-targeted promotion, sweepstakes program, custom comic book publishing program and an in-school campaign, through a promotional licensing agreement with DC Comics and Warner Bros. Consumer Products. The promotion was created with Bozell New York, the advertising agency for the Milk Processor Education program (MilkPEP) and Dairy Management, Inc."We're very excited about pairing Batman and Superman with Milk. Milk is associated with wholesome all-American ideals and behavior and we believe that this attitude is the foundation of what motivates our characters to be heroes," said Joel Ehrlich, Senior Vice President – DC Comics and Warner Bros. Consumer Products.
"DC Comics provides a powerful way to leverage the hugely popular appeal of Superman and Batman with the Milk Mustache campaign's focus on health and nutrition," said Peter Gardiner, Media Director of Bozell New York. "At the same time, this marketing program generates a unique, business-driving consumer premium at retail."
"For generations Superman and Batman have been heroes that kids aspire to, and we're excited to work with Warner Bros. to add them to our Milk Mustache celebrity roster," said Kurt Graetzer, CEO of the Milk Processor Education Program. "The Superman and Batman ads will help remind kids to drink at least three glasses of milk every day to get the calcium they need to help them grow up strong."
In early May 2000, consumers will be able to instantly receive a specially-created Adventures with the DC Super Heroes Magazine free with the purchase of two gallons of milk. Large Superman-themed point-of-sale displays will hold 200 magazines in the milk aisle in 15,000 supermarkets and grocery stores nationwide. The Adventures with the DC Super Heroes Magazine will feature valuable coupons and discount offers from Warner Home Video, Warner Bros. Studio Stores, Best Western Hotels, Fruit of the Loom, Hasbro and Best Personalized Books. Editorial content includes articles on the Kids' WB! hit animated series Batman Beyond, (a behind-the-scenes look at the world of Warner Bros. Animation), "The Super Heroes of Racing" with Jeff Gordon and Dale Jarrett, milk recipes and lots of activities and puzzles.
DC Comics is overlaying the promotion with an exciting interactive program and sweepstakes in partnership with WB Online/AcmeCity. The Milk-Mustache – DC Super Heroes Sweepstakes can be entered by mail or online at www.dcmilk.com. After entering, visitors can build their own super hero website with Superman, Batman or Wonder Woman within AcmeCity. Sweepstakes grand prizes include trips for 4 to New York ("Adventure in Metropolis"), Warner Bros. Studios in Burbank ("Adventure in Gotham City"), and Beaches Turks & Caicos Resort & Spa in the Caribbean ("Adventure in Paradise"). One thousand 1st prizes – DC Super Hero Adventure Packs (valued at $100) include a home video, the Batman Beyond soundtrack, a collectable limited-edition Robin statue, Catwoman for Color GameBoy and more! Ads for the sweepstakes will also run in DC comic books and Six Flags Park Guides.
Both Batman and Superman are being featured on more than two million book-covers distributed in schools nationwide along with other milk-mustached celebrities starting February 2000. Additionally, March 2000 is Batman Month in approximately 20,000 elementary schools nationwide. Batman, Robin and Batgirl will encourage kids to drink chocolate milk as part of a healthy diet on in-cafeteria signs, posters and meal planners.
The 'got milk?®' Milk Mustache marketing campaign is jointly funded by the nation's fluid milk processors and America's dairy farmers. The multi-faceted campaign was initiated to educate consumers and correct misconceptions about milk. A series of educational brochures for consumers is available by calling 1-800 WHY-MILK or by visiting the milk website at www.whymilk.com.
Source: DC Comics Online Magazine
2000 Comic News
Listed below are all the Comic News items archived for 2000.- January 10, 2000: Superman/Gen 13
- January 17, 2000: Kano to replace Garcia
- January 18, 2000: Metropolis is Growing: Brainiac-13 Appearing Live on DC Online
- January 21, 2000: Schultz on Man of Steel's Milestone
- January 29, 2000: Superman for the Animals
- February 3, 2000: Gil Kane Dies at 74
- February 6, 2000: Porter Confirmed as “Adventures of Superman” Artist
- February 16, 2000: Batman and Superman Got Milk?® in Upcoming “Milk Mustache” Print/Online Campaign
- February 22, 2000: Howard Porter Renews Exclusive Two-Year Contract with DC
- March 15, 2000: Super Summit Highlights
- March 23, 2000: DC Comics Price Rise
- March 29, 2000: News from the Trade Press
- March 29, 2000: Same as it Ever Was: Back to the Silver Age in May!
- April 4, 2000: “Planet DC” Annuals
- April 11, 2000: Superman: Arkham
- April 15, 2000: Superman and Batman Join Forces with Arch-Rival Stan Lee to Create an Alternate Universe
- April 15, 2000: DC Comics Garners 54 Eisner Award Nominations for 1999
- May 18, 2000: Superman No.1 (1939) on Auction!
- June 7, 2000: DC Comics Super Heroes Check into Best Western Hotels with “Summer Adventures” Promotion
- June 7, 2000: Adventures of Superman minus Howard Porter
- June 19, 2000: Great Caesar's ghost, Lex Luthor is running for President!
- June 20, 2000: Ed McGuiness Signs One-Year Exclusive Contract
- July 7, 2000: SCOOP!!! Superman: Emperor ???????? REVEALED!!!!
- July 8, 2000: Superman Homepage at the San Diego Comic-Con 2000!
- July 28, 2000: San Diego Comic-Con Report
- August 5, 2000: Superman News from the Wizard World Chicago Comic-Con
- August 23, 2000: Joe Kelly Signs Exclusive Contract with DC
- August 23, 2000: DC Comics Featured in Time, Newsweek, Rolling Stone this Week!
- August 28, 2000: Mark Waid Leaves JLA
- August 28, 2000: No More Adventures with J.M. DeMatteis
- September 26, 2000: Online Preview of “JLA: A League of One” Available at DC Comics Website
- September 26, 2000: DC Announces the Full Creative Roster for “Superman & Batman: World's Funnest”
- October 12, 2000: What to get for a JLA that has everything?
- October 25, 2000: Lex 2000 Online Preview at DC Comics Online
- November 6, 2000: Know Thy Enemy, From the Inside Out... JLA: Seven Caskets
- November 8, 2000: New Readers Flood to Metropolis this November
- November 23, 2000: Loeb on President Luthor
- December 20, 2000: Christopher Reeve Comic Book
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