Her Universe, the leading fangirl fashion company and lifestyle brand, and actress and ultimate fangirl Ashley Eckstein, shine the spotlight on DC fangirls and officially announce the first-ever DC activewear collection. The announcement, in partnership with Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, and with Kohl’s, a leader in juniors licensed activewear, marks the first time ever that Her Universe has designed a collection inspired by the world’s most iconic DC Super Heroes – Wonder Woman, Batman and Superman. Her Universe has created a fashion forward line available exclusively in Kohl’s stores nationwide and on Kohls.com.
“Fans have been asking me to design DC fashion for a while now,” said actress and Her Universe Founder Ashley Eckstein. “I’m honored to be a part of the DC family as the voice of Cheetah in DC Super Hero Girls, and this collaboration became inevitable, as it has been in the works for some time. It’s a dream come true to design for Wonder Woman, Batman and Superman, three characters that I love so much!”
Her Universe has teamed up with Kohl’s to create a fashion forward line available exclusively in Kohl’s stores nationwide and on Kohls.com, which includes sports bras, tank tops, tees, jackets, shorts and leggings available in juniors and plus sizes. Price point of the collection is $24 to $55. The Wonder Woman collection is landing in stores in May in celebration of the new Wonder Woman movie opening June 2.
Eckstein, inspired by Wonder Woman, wanted to encourage young women to embrace their warrior spirit and has created a promotional campaign that will be launching with the collection’s release. Using the hashtag #HerUniverseAtKohls, these subtle reminders encourage fangirls to be like these iconic DC characters in their everyday life:
Wonder Woman: I am Wonder Woman
Batman: I am the Knight
Superman: I am strength
“We’re thrilled to partner with Ashley, once again, to bring DC’s most iconic Super Heroes to ‘Her’ Universe,” said Pam Lifford, President of Warner Bros. Consumer Products. “This all-new activewear collection is inspired by Wonder Woman, Batman and Superman, and is for everyone who wants to exude their inner Super Hero, show off their strength and power, and just have some fun.”
Eckstein has also created three 5-minute quick and easy workout videos inspired by each character to train like Wonder Woman, Batman and Superman. No experience or equipment necessary.
For more information and to purchase the new Her Universe Wonder Woman/Batman/Superman activewear collection visit Kohls.com and Kohl’s stores. The complete Wonder Woman collection is available online now and in Kohl’s stores May 1.