Mattel Signs Deal to Extend Rights to DC Characters

Mattel, Inc. announced this week that it has extended its global licensing agreement with Warner Bros. Consumer Products and will continue to be the toy licensee for DC in the girls, preschool, vehicles, games and novelty toy categories. This agreement will support and grow existing DC Universe franchises as well as new content for “DC Super Hero Girls.”

“DC is home to some of the world’s greatest super heroes and extending our partnership will ensure we’re able to support the growth of this iconic brand and bring it to even more audiences,” said Janet Hsu, Chief Franchise Management Officer of Mattel. “Mattel is known for its winning design and innovation and, as the category leaders in dolls, vehicles and preschool, we’re thrilled to support Warner Bros. long term franchise plans.”

“Mattel has been our partner on DC for over 15 years and really knows our characters and understands the special connection they have with our fans,” said Stephen Teglas, Senior Vice President, North America, Warner Bros. Consumer Products “Their leadership in the Pre-School, Vehicle and Girl categories will help us bring great toys and experiences to DC fans of all ages.”

This agreement continues Mattel’s efforts to expand the company’s brand into new commercial opportunities and builds upon its strong licensing partnerships with Disney, Universal Pictures, Nickelodeon, WWE, Microsoft and others.

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May 31, 2019 8:00 am

That’s good news!

But I have a question: Why does Supergirl look a bit on the thick side? Is it me?

June 1, 2019 9:59 am

This country’s weird obsession with body positivity. Beauty at any size nonsense. Because instead of facts people use their feelings as a measure, ignoring that even as little as 10 extra pounds can lead to a plethora of medical problems later in life. But, hey, as long as you feel good about yourself, right?

June 1, 2019 10:53 am
Reply to  JasEl

I was hoping it wasn’t that. Body positivity can be a very dangerous thing. I remember reading an article where a “plus-size model” was celebrated, but she was clearly overweight. Any doctor, heck any person who has taken an elementary school health class, can tell you that is unhealthy.

Two years ago my doctor told me that I was nearly diabetic and I had to lose weight. It wasn’t easy, but I cut the bad food out, hit the gym and I lost 40 pounds.