The “Justice League” movie has taken in $212.1 million in 24 days, becoming the 10th biggest film of 2017.
The problem is, this also makes the film the lowest performing of the five DCEU films to date. By comparison, “Wonder Woman” made $318 million by its 24th day back in June this year.
Worldwide, where the film has done much better than the domestic market, “Justice League” has crossed $600 million, with the rest of the world adding $401 million to the film’s box office takings.
Source: Variety.com
Honestly, about $750 million is the magic number, and I just don’t see the film making it. With Star Wars dropping next week, and the award season releases trickling in, the film can only lose momentum. Come the first week of January, the powers that be at WB are going to be taking long, hard look at their plans for DC films. Films that are close to or already in production will be retooled to stand more on their own, and some films in the pipeline might even be abandoned for standalone projects.
I think you may be right… which is such a shame. I saw it again this weekend…it is such a great time at the movies… My only hope is that it does gangbusters on the DVD … Otherwise the whole group might need to take a break and do a batman begins after Bat-clooney to let people forget… the worst part for me, is that Henry as Superman was absolutely perfect in Justice league… given that he was largely left out of the promos for JL, there may be some hope for a Superman movie just titled SUPERMAN – with… Read more »
$750 million as the “magic number”? I seriously question how you arrive at that estimate. What criteria were you using? So far, it has reached $600 million globally and that’s no small number! Almost sounds like you were using that number to try to set this movie as a financial failure global- wise. Hogwash.
The reason it has validity is because of Math. Typically a Studio earns 50% of the domestic BO, so roughly $110mm as of now. It only earns 25% from China, so $ 25mm (out of $100MM) and it earns roughly about 40% from other foreign gross = $ 120mm. Add all of that up: 110+25+120= $ 255mm. Budget was $ 275-300mm Plus another $ 100-150mm in Marketing = $ 425-450mm in Studio Cost (less and advertising they might have received if any) So $425mm – $ 255mm = $ 120mm-$ 195mm in losses currently for the Studio. Now I don;t… Read more »
The math is solid as far as the theater returns goes, but to point out the marketing, that’s a wild card. So when it comes to marketing for a movie like JL there are the promotional tie ins. Part of that marking budget and department goes towards tie ins with toys, t-shirts, fast food chains and so on. So they could spend $140 on marketing and in several months it could net them $300 million. For example Man of Steel spent around $60 million and netted around $130 million in promotional tie in returns. Like I said though, it’s a… Read more »
I agree, Marketing costs are a wild card, but I have not read anywhere that they received anywhere close to as much as they did for MOS or BvS. But maybe they did and are hiding it. Overall the Studio is having a good year, but that’s no thanks to JL as of now. It’s quite possible they do not add any more movies to their slate until they see how future movies do and they rebuild the brand to win back the casual movie goer. I’m not confident in any JL2 or MOS2 announcements anytime soon unfortunately.
I saw it the first time with friends. The second time I saw it with my family. I had a great time seeing it both times. We all had so much fun! 🙂
That’s what I like to hear from the fans about any superman movie. That they have fun. I believe that is what people should say after seeing any movie, tv show, read any comic book, or play any video games involving superman.
[NOTE: SPOILERS are in my response. 🙂 ] I agree! 🙂 It was the perfect fun for my friends and I. My friends and I saw it on Friday, but at 10:30 pm because, prior to seeing the movie, I did some moderate training, practiced karate, yoga and then 2 salsa classes. When it was time for the movie, I was so relaxed that I sat back and just enjoyed what I was watching. As much as I loved Batman V Superman, I’m glad this movie wasn’t as intense/dark. I needed a movie to just watch, chill and have fun… Read more »
The question is will WB learn the right lesson from this result. From their perspective…WW was a massive hit, Suicide Squad was a hit, BVS made money but was disappointing as was MOS. JL is probably the worst of them all considering the budget. A couple of things to note: Both WW and Suicide Squad had the best release windows and introduced popular characters to a new medium for the first time. MOS was followed the next week by Monsters University and World War Z. JL was followed five days later by Coco another Pixar movie. BVS had a more… Read more »
I doubt WB learns the right lessons as they have yet to learn the right lessons. Precedent is a decent predictor. But, it’s possible for an entirely new team (If the AT&T merger completes soon) to take over and still keep the universe going by finally making the right decisions. Time will tell one way or the other.
I loved the movie,for me the movie can be the best of all,with all the scene zack intended to put in.How can you cut the scene with Darkseid,what are you thinking??Reading here the movie have more sense https://superherotalksite.wordpress.com/2017/11/19/read-zack-snyders-version-and-all-deleted-scenes-of-justice-league/ Steppenwolf killed by Darkseid….cool,they cut…Steppy tries to tempt Superman into joining his army…cut…Black suit…they cut… I don’t know what to think,this movies aren’t perfect but always this negativity over the Dc movies even before they are in the cinema.I hate that all Marvel made is always good,with good reviews but it’s not right o fair,the first Avengers was a huge battle there… Read more »
That’s crazy I actually thought when I saw the movie it would have been cool if Darkseid showed up at the very end and killed Steppenwolf. Can’t believe they cut that 🙁
From what you’ve described, were those the actual scenes that were cut? I knew that Snyder had scenes that went through reshoots by Whedon after he had left, I just didn’t know what were in the original scenes. Are there any more scenes? How much of the film was replaced by Whedon?
Obviously the more money it makes the better. But all the internet babble about how much it has to make and what the WB is contemplating is all at this point all subjective and rumors. It doesn’t seem real that they would have sunk that many millions into one movie. $750mill to make a profit? This movie was seen by them before it’s release so you can bet they had some market feel regarding how well it was going to go over. I think where the JL is at right now puts them closer to the break even area than… Read more »
All things considered, JL especially Friday through Sunday, is still racking up some decent money. Don’t know if it will get to $700Mill but so far it’s got some decent legs.
It may be have an Iron-Man like affect. Where it has a decent word of mouth, and will do great on the “rental/download/dvd sales” market,and people will flock to see the sequel.
I do expect it will do better on rentals. It’s an easy movie to watch, too, which will make it ideal for that kind of thing. I’d still argue WB needs to put some extra money in to finish some of the removed scenes to make the thing more coherent and tight, which could turn rentals to purchases, but I don’t think they’d release a different movie than the theatrical on home video.