Boston Celtics star Jayson Tatum has teamed up with DC Studios for a clever new commercial promoting James Gunn’s highly anticipated “Superman” film.
Jayson Tatum Becomes Basketball’s #Superman in New DC Movie Promotion pic.twitter.com/pyxOx4W803
— Superman Homepage (@SupermanHomepge) May 8, 2025
The promotional spot plays with the idea of who could possibly fill in for the Man of Steel on his day off, with Tatum emerging as the surprising candidate. The commercial draws playful parallels between the NBA All-Star and Clark Kent, highlighting their shared Midwestern roots, humble personalities, and even suggesting Tatum “looks great in glasses.”
James Gunn’s “Superman” is among the most eagerly awaited superhero films of the year, representing the filmmaker’s fresh vision for the DC Universe following his appointment as co-CEO of DC Studios. The marketing campaign’s creative decision to partner with sports figures like Tatum signals an interesting cross-promotional strategy to reach diverse audiences.
The commercial is currently airing across multiple platforms and generating significant buzz among both sports fans and comic book enthusiasts.
“Superman” will be in theaters and IMAX nationwide on July 11, 2025, and internationally beginning 9 July 2025, distributed by Warner Bros. Pictures.
