Gillette Teams Up With “Justice League” for Its Next Mission: “The Best Razor a Super Hero Can Get”
In partnership with Warner Bros. Pictures’ upcoming “Justice League” action adventure film, Gillette kicks off research to explore technology to groom the next generation of Super Heroes
Gillette, the world’s leading expert in men’s grooming, is taking its game to a higher level today by announcing a new partnership with Warner Bros. Pictures’ “Justice League” to embark on a mission: to evolve its technology to meet the needs of even the most powerful Super Heroes.
Having already developed a variety of products that are precision engineered to be “The Best a Man Can Get,” Gillette is especially equipped to take on the highly regarded challenge of uncovering what constitutes “The Best a Super Hero Can Get” – whether that be in Advanced Grooming Studies labs around the globe or at Gillette World Shaving Headquarters in Boston, Massachusetts.
Kicking off the partnership, Gillette has unveiled a long-form video spot giving viewers an inside look into the types of considerations its highly advanced researchers will need to bear in mind, as they face this new challenge. From Aquaman’s saltwater irritation to The Flash’s windburn, Gillette’s R&D team is on a quest to further understand the grooming needs of this next generation of humans – the Justice League.
“We know the depth of R&D that it takes when it comes to engineering razors that meet the needs of regular guys, and now, we are applying that knowledge in a way we’ve only dreamed of doing before,” said Max Menozzi, Vice President of Gillette North America. “In the process, we are also looking to ‘Justice League’ experts – the fans – to provide us with additional insights to consider for their favorite Super Heroes.”
Additionally, Gillette will release limited edition “Justice League” inspired gift packs this holiday season featuring all six Super Heroes – available nationwide starting late October:
- Justice League The Flash Sensor3 Sensitive Special Edition Gift Pack
– 8 Gillette Sensor3 Disposable razors, 1 Gillette Series Sensitive Shave Gel | MSRP: $9.99
- Justice League Aquaman Fusion5TM Special Edition Gift Pack
– 1 Gillette Fusion5 razor, 3 razor cartridges, 1 Fusion Hydra Gel Hydra Smooth Shave Gel | MSRP: $9.99
- Justice League Cyborg MACH3® Turbo Special Edition Gift Pack
– 1 Gillette MACH3 razor, 4 razor cartridges, 1 Gillette Series Sensitive Shave Gel | MSRP: $9.99
- Justice League Superman ProShield ChillTM Special Edition Gift Pack
– 1 Gillette Fusion5 ProShield Chill razor, 2 razor cartridges, 1 ProGlide 2-in-1 Shave Gel,| MSRP: $9.99
- Justice League Batman Regimen Special Edition Gift Pack
– 1 Gillette Fusion5 ProShield razor, 2 razor cartridges, 1 ProGlide 2-in-1 Shave Gel, 1 Hydrator Body Wash, 1 Gillette Clear Gel Antiperspirant/Deodorant | MSRP: $14.99
- Justice League Wonder Woman Venus Swirl Special Edition Gift Pack
– 1 Venus Swirl razor, 2 razor cartridges, 1 Gillette Venus with Olay UltraMoisture – Violet Swirl Shave Gel, 1 Olay Soothing Body Wash | MSRP: $14.99
And to up the “Justice League” experience even further, Gillette in partnership with Warner Bros. is providing exclusive virtual reality content, available now for free download via the Apple App Store and the Google Play Store. Through this interactive journey, you can join the Justice League in a thrilling Virtual Reality experience that allows you to step into the shoes and feel the powers of the iconic DC Super Heroes: Batman, Wonder Woman, The Flash, Aquaman, and Cyborg.
Learn more about Gillette’s partnership with “Justice League” and the top secret R&D work this undertaking will require by watching the video below.