The legendary Fleer Brilliants brand has made a triumphant return with its first new trading cards release in over two decades, perfectly timed to capitalize on the buzz surrounding the latest “Superman” movie.
Perfect Timing Meets Nostalgic Appeal
Upper Deck’s new Fleer Brilliants Superman trading card set landed on retail-store shelves packed with parallels and serial-numbered chases just days after the latest “Superman” movie’s release. This marks the second major release and first flagship Superman set under Upper Deck’s new DC Universe license, which was announced in July 2024.
Grant Sandground, Upper Deck’s president of product development, emphasized the importance of timing: “We knew we had to get something available, and we needed to execute in a short time period.” The company leveraged its control over comic art and foilboard technologies to meet the tight deadline without waiting for actor approvals or additional licensing assets.
What’s Inside the Packs
The new set features a 90-card base set printed on rainbow foilboard, delivering the premium quality collectors expect from the Brilliants brand. The product is available in two configurations:
Mega Boxes (approximately $55)
– 70 total cards per box
– Exclusive purple parallels
– Available at Amazon.com, Upper Deck Store and select retailers
Blaster Boxes (approximately $30)
– 40 cards per box
– Retailer-exclusive parallels:
– Blue parallels (Walmart exclusive)
– Red parallels (Target exclusive)
– Yellow parallels (GameStop exclusive)
Chasing the Golden Flight
Perhaps the most exciting chase for veteran collectors is the Golden Flight parallel, numbered to just 24 copies as a tribute to the iconic 24KT Gold parallels from the original Brilliants era. The highest public sale for any Fleer Brilliants card is the $109,200 paid for a 1998-99 Fleer Brilliants 24KT Gold Kobe Bryant PSA 7.5 at Goldin in 2021.
Additional insert sets include:
– Classic Covers
– Superman Revenge Squad
– Illuminators
– Powered by the Sun (rare inserts)
– The Last Sun of Krypton (case hits)
Check out the complete checklist online.
Where to Find Them
Fleer Brilliants Superman is now available at major retailers including Walmart, Target, GameStop, and the Upper Deck Store. With the perfect storm of movie hype, nostalgic brand appeal, and limited print runs, these cards are flying off shelves as fast as the Man of Steel himself.
For collectors both new and experienced, this release represents a rare opportunity to get in on the ground floor of a revived legendary brand while riding the wave of Superman’s cinematic comeback.
