
Filippo Loreti has announced their highly anticipated Superman watch collection, dropping July 10 with early access for fans.
The Italian watchmaker is releasing five officially licensed Superman timepieces, each limited to just 500 pieces at $299 each. The collection features two distinct lines:
Legacy of Krypton Series:
– Power (classic Superman colors)
– Justice (blue and red accents)
– Kryptonite (striking green design)
House of El Diver Series:
– Kal-El (Superman’s Kryptonian name)
– Fortress of Solitude (inspired by his arctic hideout)

Fans who sign up for early access on July 10th will receive:
– Two FREE NATO straps in Superman’s signature red and blue
– Free shipping
– Entry to win one of 10 Six Flags Prestige Passes for unlimited park access and rides on Superman: Ride of Steel
For serious collectors, Filippo Loreti is offering an Ultimate Collector’s Box featuring all five watches in a custom red Superman outer box with Kryptonian inscriptions and a blue leather inner roll with the legendary “S” symbol. Originally priced at $1,495, it’s available for $1,195 during the launch.
The collection celebrates Superman’s 86-year legacy with Swiss-inspired craftsmanship meeting superhero style. With only 500 pieces per model available on a first-come, first-served basis, fans will need to act fast when early access opens.
Early access registration is now open at filippoloretiwatches.com