
Detroit’s iconic soda maker Faygo has announced the launch of “Super Pop,” a new flavor inspired by Michigan’s famous Superman ice cream.
The new flavor will be available beginning early April at supermarkets throughout Michigan and through online retailers. It will be sold in 20 oz. and 24 oz. bottles.
“Consumers would be surprised by the amount of work that is involved in bringing a new Faygo pop flavor to life,” said Dan Trpevski, Executive VP of Faygo. “From inception to endless testing, to hitting store shelves – it takes a lot of tasting and teamwork.”
To celebrate the launch, Faygo will host a three-day “House of Faygo” pop-up experience at Bedrock’s 1001 Woodward Avenue from Friday, April 4 through Sunday, April 6. This free event will offer tastings of the new flavors, Faygo merchandise sales, and more activities for fans.