DC Wins Lawsuit Over Superman-Themed Snacks


DC Comics has finally won their legal battle over the rights to Superman in the Indonesian legal system. In May 2019 the country’s legal system ruled against DC in a legal battle with PT Marxing Fam Makmur, a Surabaya-based food and beverage company that held the intellectual rights to the brand name Superman and its likeness in Indonesia.

Since 1993 Marxing legally used Superman on snack products including biscuits, ice cream, and chocolate bars, which worked against DC Comics when they tried to register the trademark for Superman in Indonesia. The registration was blocked as Marxing already had an existing trademark for Superman in place.

When DC lost the copyright lawsuit at the Central Jakarta Commercial Court, they appealed to the Supreme Court, which upheld the original ruling stating, “The plaintiff’s lawsuit cannot be accepted because it is obscure”.

Now, in November 2020, in a new legal appeal, DC has successfully won a trademark cancellation lawsuit in the Central Jakarta Commercial Court ruled in favor of DC, who were represented by law firm Januar Jahja and Partners.

The court ruled that DC, being the original creator of Superman, is the sole trademark owner of the iconic superhero in Indonesia. The court also annulled Marxing’s rights to the Superman brand and ordered the company to withdraw their Superman-themed products or face further legal consequences.

Source: Coconuts.co

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November 27, 2020 5:22 pm

I don’t know what a “choco milk waffle” is, but I know that I want to try one.

November 29, 2020 2:54 pm
Reply to  afriend

lol, me too

December 4, 2020 5:30 pm

Anyone else confused by the Superman logo on that candy bar? The “S” looks like it’s tipped to the right, same as modern Superman logo, but the “uperman” is the old version? Maybe Marxing tried to register a new trademark with a mash-up of Superman’s old and new logos?