DC Comics Ditches Mattel to Partner with Spin Master

Spin Master Ltd. (CNW Group/Spin Master)

New Partnership gives Spin Master the rights to the iconic DC brand in the Boy’s Action category and feature film releases beginning Spring 2020

Spin Master Corp., a leading global children’s entertainment company, announced today that it has entered into a three-year global licensing agreement with Warner Bros. Consumer Products (WBCP). Beginning Spring 2020, Spin Master will be a new toy licensee for DC in the boy’s action category, remote control and robotic vehicles, water toys and games and puzzles.

“Partnering with an iconic brand like DC is a major milestone for Spin Master and is part of our strategy to invest in successful licenses to further grow and diversify our business,” said Ben Gadbois, Spin Master’s Global President and COO. “Children everywhere have been entertained and inspired by DC Super Heroes™ and Super-Villains™ for more than 80 years and we’re honoured to be a part of that storytelling and imagined play. We are looking forward to bringing Spin Master’s renowned innovation to the toy line and to sharing more details about this exciting partnership in the new year.”

Spin Master continues to build a strong portfolio of licensed products, including its 10-year licensing partnership with FELD Entertainment as the worldwide master toy partner and the soon to be launched line of Monster Jam® trucks. Spin Master was recently recognized for its leadership in licensing by Kidscreen who named Spin Master #1 in Licensing on the 2018 Hot 50 Companies ranking.

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January 3, 2019 6:43 am

Here’s hoping their Line-up will be just as good.

January 4, 2019 9:58 pm
Reply to  svillar13

Either that. Or a complete new lineup will be specifically created for their toys. The thing about DC is that they don’t have a master license for their toys. They manufacture through their own DC Collectible brand and through Mattel which they signed a collaboration from the early 2000s up till 2019. Hasbro has a master licence to make all star wars and Marvel toys. Playmates has it through their Ninja Turtles all the way from the beginning the franchise made its debut. Spin Master will continue the tradition by making boys action toys, while Mattel will keep its girl,… Read more »

January 10, 2019 1:24 pm
Reply to  Kal-Ed

I hope that their Superman toys will be impressive