First cards to feature Warner Bros. Pictures’ all-new film ‘The Batman’
New fan engagement platform, Hro, combines the digital and physical world and provides a unique entry point for DC fans, crypto enthusiasts and trading card collectors
Cartamundi Group, the worldwide leader in playing cards, and Warner Bros. Consumer Products on behalf of DC are today launching DC Hybrid Trading Cards by Hro. Using the Hro® app, a new platform that combines the physical and digital world, fans will be able to unlock the DC Multiverse and collect, trade, and buy the first ever DC-based hybrid NFT trading cards featuring their favorite DC Super Heroes and Super-Villains, including DC characters from the new Warner Bros. Pictures epic action film ‘The Batman,’ which premiered earlier this month.
“Cartamundi is excited to partner with Warner Bros. Consumer Products to bring a new breakthrough hybrid physical and digital fan engagement platform and solution, Hro, to market,” said Stefaan Merckx, CEO of Cartamundi. “As a company, we’re committed to bringing our partners and fans global unprecedented experiences and innovative solutions.”
Beginning with the first DC-based hybrid NFT trading cards, Hro will give fans the opportunity to own a physical trading card with an NFT component, bringing blockchain technology together with physical in-store presence for the first time. Using NFTs minted on Immutable X, an Ethereum-based carbon-neutral Layer2 blockchain, DC Hybrid Trading Cards by Hro will hit shelves and digital wallets in March 2022, with additional and limited-edition content coming throughout the year.
“Trading cards have been a favorite of fans for decades. Combining that enthusiasm for collecting with a custom NFT is just brilliant, and this program brings the DC brand to fans in a way that’s never been done before”, said Pam Lifford, President, WarnerMedia Global Brands and Experiences. “This platform will provide fans a whole new way to engage with their favorite characters from across the DC Multiverse and even expand their ability to interact with other collectors.”
Each DC Hybrid Trading Card by Hro features unforgettable DC characters and will be equipped with a unique QR code that connects the physical card to its digital “twin” on the Hro app. Once connected, the Hro app gives buyers access to a 24/7 global marketplace to buy, sell, and trade their way to a complete collection. The app provides a 360° fan engagement platform and community, where users can also build a collection of rare DC art and movie memorabilia, explore DC content, compete on leaderboards and in challenges, and unlock money-can’t-buy rewards and experiences.
“Hro gives DC fans, crypto enthusiasts, and trading card collectors a first-of-its-kind opportunity to step into a deeper fan experience and enter their gateway to a new era,” said Ann Viaene, CMO of Cartamundi. “We’re honoring the best of DC by featuring iconic heroes, villains, locations, gadgets and moments fans know and love.”
Consumers can purchase physical DC Hybrid Trading Cards by Hro in-store and online at Walmart, Amazon (U.S. and U.K.), and at shop.hro.gg. In the U.K., fans can find DC Hybrid Trading Cards by Hro in-store and online at Game, Zavvi, and WHSmith. Trading card packs will start at $4.99.
DC Hybrid Trading Cards by Hro will be available in six different packs: 7-card Flowpack, 2-pack, Premium 2-pack, Premium 4-pack, Starter 8-pack, and 24-pack Cards Display Unit (CDU). Packs range from 7 cards to 168 cards. For more information on Hro, please visit hro.gg.