Superman in the Mass Media and Marketing

By Steve Younis

Thanks to a friend of the Superman Homepage, we have the following collection of magazine covers and pages, some dating back more than 20 years, showing various ways Superman has been used in the mass media.

This collection of tear-sheets illustrates just how deeply embedded Superman is in the mass consciousness. He is such a recognizable symbol that a wide variety of magazines use the Superman motif (especially the "S" logo) to convey the idea of strength and power at a glance.

Also included are advertisements, showing how Superman has also been used many times over the years to advertise a variety of different products.

Superman in Mass Media Superman in Mass Media Superman in Mass Media Superman in Mass Media
Continental Insurance advertisement (1964) Writer's Digest magazine cover (March 1980) TIME magazine cover (July 21, 1980) Le Point magazine cover (April 1982)
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Newsweek magazine cover (July 4, 1983) Changing Times magazine cover (May 1986) Diet Coke advertisement (1986) GTE advertisement (1987)
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Rowe advertisement (1987) Online Today magazine cover (Oct 1988) Duracell advertisement (1992) National Review magazine cover (Dec 27, 1993)