2012 Movie News Archives

June 7, 2012: Warner Bros. Secures "Man of Steel" Licensing Partners

Trade Ad Variety reports that Warner Bros. has lined up its licensing partners to promote and merchandise next year's "Man of Steel" movie.

    Lego, Mattel and Rubie's Costume Co, Noble Collection, Kinetix, Junkfood, Bioworld, Converse and Hallmark will produce toys, costumes, apparel and party goods and ornaments for the Superman pic, that's helmed by Zack Snyder and flies into theaters next summer.

    "With world-class licensees and retailers as our partners, we expand upon the Warner Bros. entertainment experience by creating merchandising programs that connect to consumers on a global scale," said Brad Globe, prexy of Warner Bros. Consumer Products. "With tentpole films, a strong animation slate and the sheer strength of our property portfolio as the foundation for our licensing program, we arrive in Las Vegas for this year's Licensing Show with unmatched opportunities."

Source: Variety.com.

In addition, the image shown (above right) is a new trade advertisement found in the latest issue of the "License! Global" magazine promoting "Man of Steel" to companies looking to get involved with licensing for the film.



2012 Movie News

Listed below are all the Movie News items archived for 2012 organized into various categories:

“Man of Steel” Movie News:

“Justice League” Movie News: “Superman: Unbound” Animated Movie News: “Justice League: Doom” Animated Movie News: “Superman vs. The Elite” Animated Movie News: Christopher Reeve Movie News: Other Movie News:

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