2005 Merchandise & Miscellaneous News Archives
November 28, 2005: Superman Brand Bible Proving a Success
The Business Journal has published an article on how Little & Co. are helping DC Comics to define Superman for the world of brand marketing. Here are excerpts from the article...
- People in the licensing business today often think of characters like Superman as mere entertainment properties. In Superman's case, they might use his image or the "S" logo on products that don't represent his super-human traits.
For example, a clothing manufacturer that puts the logo on a cheap pair of pants that rips or frays after a few wears is negating the "strength" aspect, essentially throwing Kryponite at the Superman brand.
"What you start seeing is the brand or logo slapped onto a product that isn't strong or that doesn't work well or isn't full of goodness," said Gorder, director of business development and marketing for Little & Co. "That reflects negatively on the brand itself and over time, if a consumer has a negative experience with [Superman products], they will quit buying the products."
Knowing that a slew of products will pop up with the summer 2006 release of the Superman Returns movie, David Erwin, DC Comics creative director, wanted to find a way to articulate the Superman brand and ensure it's applied properly.
Erwin called Little & Co. after being impressed with its work for Target Corp. That includes designing Target gift cards and creating a brand-communication book that the retailer distributed at a national sales meeting.
Little & Co.'s solution was a 60-page, hardcover book that tells the story of Superman -- who he is and how he came to be. The "brand bible" also articulates the most important elements of the Superman brand.
It stresses Superman's strength, invincibility and courage in the face of adversity, pairing those attributes with snapshots of his heroic deeds from movies, cartoons and comic books. It demonstrates how the Superman symbol makes people feel by showing a determined woman wearing a shirt bearing the Superman "S". On the adjacent page are the words, "When I wear the S-Shield, I have the power to be my own person. The power to control my own destiny. The power to be my very best. The power to make things happen."
2005 Merchandise & Miscellaneous News
Listed below are all the Merchandise & Miscellaneous News items archived for 2005.- January 6, 2005: Superman Roars into Monster Jam Monster Truck Series
- January 7, 2005: ABC Radio Queensland to Interview Steve Younis
- January 17, 2005: ABC Radio Queensland Interview with Steve Younis - Audio
- February 1, 2005: Superman Homepage T-Shirt Competition
- February 2, 2005: EA Games Advertises Positions Vacant for Superman Game
- February 3, 2005: Superman Homepage at Cult TV Superhero Expo
- February 9, 2005: “Death to the Centurion” Now Available in Paperback
- February 15, 2005: Superheroes and Philosophy
- February 17, 2005: Superman and DC Comics Bank Checks Available
- February 19, 2005: Deseret News Reports on Jerry Newingham's Superman Serials
- February 21, 2005: New Superman Figure Displayed at Toy Fair
- March 3, 2005: Golden Age of Radio Online Downloads
- March 6, 2005: BBC Radio 4 Asks “Is Superman Jewish?”
- March 6, 2005: Warhol Superman Painting in Multi-Million Dollar Collection
- March 13, 2005: Justice League Showbag at Sydney's Royal Easter Show
- March 15, 2005: George Lowther Superman Novel Listed in Rare Books
- March 21, 2005: New Superman Homepage Themes
- March 31, 2005: Superman vs the Klu Klux Klan
- April 18, 2005: Justice League Toys at Red Rooster in Australia
- April 21, 2005: Celebrity Details for Metropolis Illinois Superman Celebration
- April 29, 2005: Superman Radio's “Atom Man” Dies
- May 1, 2005: Superman to Appear in Ohio Wax Museum
- May 6, 2005: Superman Homepage RSS News Feed
- May 10, 2005: Metropolis Illinois Superman Celebration Details Online
- May 10, 2005: Superman Homepage Online Collector Cards
- May 21, 2005: Roger Stern Talks New Superman Novel
- May 31, 2005: Review - New Fossil “Superman: Street” Watch
- May 31, 2005: Steve Younis on ABC Australia Radio
- June 5, 2005: Superman Hits the Stage in Warsaw, Indiana
- June 11, 2005: New Superman Rollercoaster Under Construction in Australia
- June 12, 2005: Stars Shine at Annual Superman Celebration
- June 15, 2005: Superman's “S” Shield has Brand Strength
- June 15, 2005: New Life Size Superman Statue Available in Europe
- June 15, 2005: Metropolis Illinois 2005 Superman Celebration Reports
- June 16, 2005: WB to Fly High with Superman at Licensing 2005 International
- June 16, 2005: More Metropolis 2005 Superman Celebration Reports and Photos
- June 20, 2005: “Tonight Show” Reports on Metropolis Illinois Superman Festival
- June 21, 2005: Chicago Tribune Asks “Is Superman Better Than Batman?”
- June 21, 2005: Another Fan Report on the Metropolis Illinois Superman Celebration
- June 27, 2005: Man of Steel Marathon on Radio
- July 7, 2005: New Justice League Game for PS2 and Xbox
- July 22, 2005: Baby Kal-El Gets New Heart
- July 31, 2005: “Tomorrow's Memoir” Prequel Comic Online
- August 8, 2005: Philosophy Bathroom Product Benefits CRPF
- August 8, 2005: Superman Merchandise at Wizard World Chicago
- August 18, 2005: Fossil Release New Superman Multifunction Watch
- August 21, 2005: Superman Documentary Online
- August 22, 2005: Fossil Superman Multifunction Watch
- August 22, 2005: Police Seize 120,000 Fake Action Figures
- August 24, 2005: Superman Spotted in Serbia
- September 3, 2005: Superman Related Actors React to Hurricane Katrina
- September 7, 2005: Superman Tags Start A New Fad
- September 19, 2005: Justice League Toys with U.K. McDonalds Happy Meals
- September 27, 2005: Superman Symphony Flying High
- October 3, 2005: Nicolas Cage's Super Baby
- October 5, 2005: Superman Documentary Online - Now Free!
- October 13, 2005: Live “Superman II” Production
- October 23, 2005: “It's Superman!” Novel Reviewed
- October 26, 2005: Siegel's Silent Son Speaks Out
- October 28, 2005: Superman Game in Warner Bros. Online Arcade
- November 2, 2005: Win a Trip to Experience “Superman Escape” at Warner Bros Movie World
- November 9, 2005: Superman Cartoons on Chinese Cell Phones
- November 10, 2005: Study “Sociology Through Superheroes” in Illinois
- November 13, 2005: Pillsbury Dough Boy Dances to Superman Broadway Song
- November 15, 2005: More On Siegel's Silent Son
- November 21, 2005: Superman and Lois Lane Barbie Dolls
- November 23, 2005: Superman Documentary Maker Interviewed
- November 27, 2005: Monogram International Producing “Superman Returns” Merchandise
- November 28, 2005: Superman Brand Bible Proving a Success
- December 2, 2005: Lex Luthor Makes Forbes Fictional 15
- December 2, 2005: The 2005 SHIELD Award Winners!
- December 3, 2005: Superman Fan Convention in Hawaii
- December 3, 2005: Hallmark “Superman Returns” Products Coming Soon
- December 3, 2005: SHIELD Award Winners Say Thanks!
- December 5, 2005: “Superman Returns” Lunch Boxes Coming in May
- December 8, 2005: Forbes Follows Up with Luthor vs Wayne Article
- December 9, 2005: Australian “Superman Escape” Rollercoaster Website
- December 12, 2005: Superman and Songs Through Time
- December 12, 2005: Superheroes Banned From Pre-School
- December 12, 2005: Cosmos Magazine on the Science of Superheroes
- December 12, 2005: Which Superhero Are You?
- December 21, 2005: Australian Superman Escape Rollercoaster Ride Cam
- December 21, 2005: Metropolis Superman Makes U.S. Army Tour
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