Superman: The Unauthorized Biography
Glen Weldon (Author)
A celebration of Superman's life and history - in time for his 75th birthday. How has the Big Blue Boy Scout stayed so popular for so long? How has he changed with the times, and what essential aspects of him have remained constant? This fascinating biography examines Superman as a cultural phenomenon through 75 years of action-packed adventures, from his early years as a social activist in circus tights to his growth into the internationally renowned demigod he is today.
Hardcover: 352 pages
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Since their inception, comic books have wavered in and out of public favor just about once every decade. Comics were popular in the '40s but not in the '50s. In the '60s but not in the '70s. The reason has a lot to do with children growing up and losing interest in such "childish" interests as comics. Then a new batch of readers discovers the medium and the cycle begins anew. Several problems, unfortunately, cropped up in the late 80s and created an artificially inflated marketplace. The customary decade dip didn't occur. Comics continued to sell. But then, once people began realizing that it was an artificial market, the industry crashed. Hard. Now we are faced with either resurecting a left-for-dead horse or sending him out to graze for the last time. That, my friends, is where you come in.
You're here because you enjoy comic books. The industry needs more readers and it's up to us, the fans, to create them.
"But, Steve," you ask, "how can I help an industry that can't help itself?"
Well, in the first place, many industry professionals are doing everything they can to help the comic book market. But we substanially outnumber them and, if we all work together, we can make a difference. If every comic book fan was able to introduce comic books to just one other person, the entire market would obviously double.
"But, Steve," you ask, "what can I do?"
Well, that depends on who you are and who you know. I've broken down some suggestions into different categories of people. Some ideas are easier than others. Some of them may not help at all, but it couldn't hurt.
For Store Owners
For Web Site Owners
Of course, these are just a few of the ideas I've heard of. None of them will turn around the industry by themselves, but if we all work together, we can make sure that comic books are around for a good while longer.